USA Network promotes their reality series, Summer Camp

The Project

When our distributor customer came to us seeking ideas to promote USA Network’s new reality series, “Summer Camp”, our S’mores Kits instantly came to mind. What promotional product gives the feeling of summer and camp life more than a perfectly toasted S'more?

The Challenges

While the end user loved our best-selling S’mores Tube, they wanted a gift that had sustainability. So, we took all of the same contents of the tube and put them in our best-selling rectangle gift tin. Aside from the custom belly band around the tin, we also printed the show’s logo on the tin with the idea that the recipient could save the tin and use it to store small items.

The Results

The finished product included an insert card which listed showtimes, a synopsis of the show, and cooking directions for the s’mores. The tins were distributed at viewing parties and to executives at USA Networks.