Midnite Snax


Outfront Media celebrates their 1st Birthday!

The Project

Our distributor came to us seeking a fun and creative idea to celebrate their client’s 1st birthday. The only thing they knew for certain was that they wanted to celebrate with a cake and ice cream theme by having a nationwide ice cream social. We showed the customer our do-it-yourself ice cream kit, and it was an instant hit.

The Challenges

The customer wanted to keep their purple and blue theme to match their logo, and while it was easy to use purple and blue candy from our Corporate Color line of candies, we needed to outsource coordinating spoons and ice cream scoops. Our art department designed artwork and created a custom sleeve and custom cups to go with the theme.

The Results

The client was thrilled with the final product, which included an ice cream scoop, spoons, cups, chocolate sunflower seeds, chocolate buttons, gummy bears and sprinkles – all to match their colors! Without a doubt, this was the “coolest” first birthday ever!

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