Macy's Thanksgiving Day Parade

The Project

When Macy’s asked our distributor to source a warm and cozy giveaway for their 89th Annual Thanksgiving Day Parade, we were SUPER excited since this event was so close to home. We immediately thought of hot chocolate as an option.

The Challenges

The client loved the idea of hot chocolate, but they didn’t want anything too messy for the executives. Hot Chocolate Mix was right on point with their budget, but the powder could be messy to make outside of a kitchen setting. We presented them with our Hot Chocolate on a Spoon as an alternative. All the executives needed to do was add hot water and stir with the built-in spoon!

The Results

The end result was a mug with a custom imprint and a sweet surprise inside – our best-selling Hot Chocolate on a Spoon with Mini Marshmallows. It was the perfect gift for executives to indulge in while they watched Snoopy and Friends float down 6th Avenue in New York City!