Midnite Snax


A merger between law firms and a partnership that takes the cake!

The Project

The end user client, a law firm, was merging with another firm and seeking a fun gift to give to their new partners and staff. The distributor had previously suggested individual cupcakes or desserts, but it was out of the budget.

The Challenges

The client fell in love with the idea of a custom cake dessert but with the added cost of shipping and preserving perishable goods, all ideas continued to exceed the budget.

The Results

Our creative team presented the distributor with 4 different packaging options from our line of microwavable mug cakes. While all of the suggestions met their budget, the client ultimately decided on our Mug Cake Snack Cup, which includes the cake, the topping, and the cup! Our marketing team suggested adding the verbiage “Our partnership takes the CAKE” underneath the logo, and the client loved it. Further, they used our stock design artwork which made the process quick and easy. All we needed to do was add their logo and the catchy saying.

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